This professional campaign titled 'Awkward Silence Night' was published in United States in November, 2022. The song “Awkward Silence Night” will also be available on Apple Music, Spotify and other music platforms. The new campaign will run across broadcast TV, Digital, Social channels, Audio, Digital OOH and Cinema. “Awkward Silence Night” is a part of a larger MassMutual campaign called “Uncomfortable Truths.” The spot continues to highlight the brand’s values and amplify awareness as the overarching campaign reflects the widespread desire to help the world face the taboo, scary or awkward realities of life around personal finances. “But planning for the New Year and getting back on track is possible and MassMutual can help.” “We know that this year more than ever finances will be very top of mind at the holidays,” said Jennifer Halloran, Head of Brand and Advertising at MassMutual. Our hope with this spot is to take away the uncomfortability from these conversations and instead encourage families to start having financial conversations - even around the holidays.” “We wanted to continue to break convention by using this holiday season to provoke our viewers to start thinking about their financial future. “The nervousness around financial conversations during the holiday season is likely rooted in the discomfort and worry about spending during this time,” said Joe Mongognia, executive creative director at Grey New York. The commonality of these holiday conversations are brought to light as the second verse of the song sings, “talk of money started a fight.” A humorous spin on the classic holiday song, “Silent Night,” is playing in the background as the family is becoming more and more upset by what’s being said. “Awkward Silence Night” shows a family sitting around the dinner table with concerned looks on their faces as the family member at the head of the table is talking. The holiday season tends to be the time for those awkward dinner conversations that no one wants to be a part of, especially when they involve finances. The spot is called “Awkward Silence Night,” and aims to inspire financial conversations during the holiday season through straightforward humor. You don’t have to be afraid anymore.Today Massachusetts Mutual Life Insurance Company (MassMutual) launches a new holiday spot from their creative agency of record, Grey New York. There Are Practical Ways to HelpĬontact us to get assistance having tough talks with family, friends, co-workers, or with yourself. Money is a tool. When people understand more about how and where their own “money stuff” gets in the way, they can interact more comfortably, can help more people become patients and customers, and find even better solutions for clients and their families.įormerly awkward conversations no longer feel awkward. We know that many people tend to avoid dealing with or talking about money, can feel intimidated by wealth, worry about “selling,” etc. Money conversations can be uncomfortable. Other small business owners, whose teams won’t suggest additional offerings.Artists and yoga teachers who are “allergic” to money conversations.Front desk personnel at dental, law and medical offices.Lawyers, paralegals and their teams who need to ask for retainers or cite their fee.Dental hygienists who need to recommend treatment but don’t because they’re uncomfortable, “It costs too much”.Therapists and other helping professionals who aren’t making a reasonable living, but can’t raise fees or drop insurance. Financial Planners and Wealth Advisors who want to understand their clients’ relationship with money in order to be more effective at really helping and/or getting buy in for key recommendations.We coach key personnel, train teams, and work with people of wealth on dealing effectively with the emotions raised by money issues. Wealth can cause its own problems and be quite complicated. High Net Worth individuals may suffer double stigma. Getting helpful strategies to sort through your feelings and to communicate clearly and cleanly with other people can be pretty straightforward. But it is possible to make joint decisions about money, to discuss finances, and to effectively communicate about your concerns and hopes much more comfortably and effectively. Whether you’re building a business, dealing with family inheritance or maintaining the wealth you already have-conversations about money can be awkward. It is Often Hard to Say What Needs to be Said
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